Gravure Printing for Pouch Packaging
Gravure printing (also known as rotogravure) is a high-end printing method used for printing custom pouches with exceptional image quality and consistency. It’s the preferred choice for large scale production runs and established brands that need sharp, detailed designs with accurate colour reproduction.
If you’re planning to produce a higher volume of pouches and want a fully bespoke finish, gravure printing is one of the best options available.
Perfect For
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Established brands with high sales volumes 5,000 units +
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Retail-ready packaging that must look premium on the shelf
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Complex or image-heavy designs
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Pouches requiring longer production runs or repeat orders
What Is Gravure Printing?
Gravure printing uses engraved metal cylinders to transfer ink onto packaging film. Each cylinder is made specifically for your design and holds tiny wells that carry ink to the surface during the printing process.
This method produces precise, long-lasting results, especially useful when printing fine details, rich colours, and complex designs across large quantities of pouches.
Because the setup involves creating custom cylinders (or ‘plates’), gravure is typically used for high-volume runs where the unit cost comes down as quantity increases.
Why Choose Gravure Printing?
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Exceptional print quality
Perfect for high-resolution images, gradients, and fine detail
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Consistent results across long runs
Maintains colour accuracy and sharpness throughout
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Ideal for large orders
Lower unit costs at higher volumes
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Works with a wide range of materials
Including gloss, matte, clear, and
metallic films -
Custom finish options
Add tactile features like soft-touch or spot gloss effects
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Colour accuracy
Ability to print and colour to specific pantones/spot colours
How Gravure Printing Works with Us
Once your design is finalised and approved, we’ll have high-precision cylinders produced to match your artwork. Your pouch film is then printed at high-speed using these cylinders, ensuring professional-grade results with outstanding consistency.
After printing, the film is converted into your chosen pouch type – stand up, flat, gusseted, or bespoke shapes and sizes. Our team works closely with you throughout the process, from artwork preparation to delivery, making sure your pouch meets the highest standards.
We’ll advise you on print-ready file setup, suitable materials, and the most cost-effective run sizes for gravure.
