Kraft pouch packaging has become increasingly popular among businesses. Whether you're a small artisan brand or an established retailer, these pouches offer a professional look that customers recognise and trust.
The appeal of kraft packaging lies in its natural appearance and versatility. You can get kraft pouches as ready-made stock items for quick turnarounds often with next day delivery, or have them custom printed with your branding to create something unique.
Why Kraft Pouches Work Best for Dry Products
Kraft pouches are not recommended for oily, semi wet or liquid products. The paper layer can absorb oils and liquids, which affects the pouch's integrity and appearance.
This makes kraft pouches perfect for dry goods like:
- Coffee beans and ground coffee
- Nuts, seeds, and dried fruits
- Pet treats and dry pet food
- Granola and cereal
- Spices and herbs
- Bath salts and dry cosmetics
Types of Kraft Pouches Available
We stock several kraft pouch packaging types to suit different products and display requirements.
Kraft Flat Bottom Bags
The flat base provides stability for heavier products like coffee beans, nuts, or pet treats. Kraft flat bottom bags stand upright on shelves and are efficient to fill during packing.
Stand Up Kraft Pouches
Kraft stand up pouches are designed to sit upright on shelves, making them space-efficient for retail environments. Kraft stand up pouches work well across many different sectors because they're practical and eye-catching.
Side Gusset Pouch Bags
Traditional paper bag shape with expandable sides. Suitable for bulkier items or products requiring extra width. Popular with bakeries and businesses selling larger quantities of dry goods.
Sachets
Small format pouches for samples, single portions, or smaller quantities. Cost-effective option for spice companies, supplement brands, or product testing.
Key Features of Kraft Pouches
Resealable Closures
Many kraft pouches include zipper closures, making them easy for customers to open and close. This keeps products fresh and makes the packaging more user-friendly.
Compostable Options
Some kraft pouches are fully compostable, breaking down naturally in industrial composting facilities. This appeals to environmentally conscious customers who want packaging that aligns with their values.
Clear Windows
Many kraft pouches can include clear windows in various shapes and sizes, allowing customers to see the product inside. These windows are particularly popular for items like granola, nuts, or coffee beans where the product's appearance is part of the appeal.
One-Way Degassing Valves
For coffee packaging, kraft pouches can include one-way degassing valves. These allow CO2 to escape from freshly roasted coffee beans while preventing oxygen from entering the pouch.
Common Styles of Kraft Pouches
Natural Brown Kraft Pouches & Bags
The classic kraft look has that natural, rustic appearance that works brilliantly for organic foods, artisan products, and health-focused brands. Brown kraft bags give an authentic feel that customers associate with quality and traditional values.
White Kraft Pouches & Bags
White kraft pouches and bags offer a cleaner, more modern appearance while still maintaining the kraft material's natural texture. It's popular with luxury brands and cosmetic companies because white kraft looks premium while remaining cost-effective.
Windowed Kraft Pouches
These combine the natural appeal of kraft with product visibility. Kraft bags with window work particularly well for colourful items like granola, coffee beans, or pet treats where showing the product helps with purchasing decisions.
Coffee-Specific Pouches
The coffee industry has specific packaging needs, and kraft coffee bags are made to meet these requirements. They often include degassing valves and are built to preserve freshness while allowing CO2 to escape from roasted beans.
Custom Printing for Kraft Pouches
Design Flexibility
You can send your own artwork or work with professional designers to develop creative concepts that fit your brand. Many businesses find that custom printed kraft pouches give them a professional appearance that helps justify premium pricing.
Bespoke Sizing
If standard sizes don't fit your product perfectly, many suppliers offer bespoke sizing options. This means you're not limited to off-the-shelf dimensions and can create packaging that fits your product exactly.
Getting Started
Print enquiries are typically submitted through online forms or email. The process usually involves artwork review, size confirmation, and material selection before production begins.
Custom printing is particularly valuable for growing brands. It improves shelf appeal, builds brand recognition, and helps products stand out in competitive markets. The investment in custom printing often pays for itself through improved sales and customer loyalty. Polypouch are able to deliver most small to medium custom printed kraft pouches within 7 to 14 days, meaning that there’s a very quick turnaround too.
Choosing the Right Kraft Pouch
When selecting kraft pouches for your business, consider these factors:
- Product type and whether it requires special features like degassing valves
- Brand aesthetic and whether brown, white, or other colours work better
- Retail environment and whether stand up pouches or flat pouches work better
- Customer preferences for features like resealable closures or product windows
- Budget considerations between stock pouches and custom printing
Kraft pouches offer UK businesses a practical, attractive packaging solution for dry products. They combine the natural appeal that consumers trust with the functionality that businesses need. Whether you choose stock pouches or invest in custom printing for brand building, kraft packaging can help your products make a strong impression with customers.
Ready to Explore Kraft Packaging?
If you're considering kraft pouches for your business, think about which style and features would work best for your products. Custom printed pouches offer the greatest branding potential, while stock options provide quick solutions for immediate needs.
You can shop online now for our full range of kraft pouches, or contact us if you have any questions or would like a custom print quote.