The health and beauty sector is highly competitive, especially the therapeutic bath salts market. Beauty companies are searching for packaging solutions that make their products stand out from competitors by boosting shelf appeal. As a result, many beauty companies are moving away from packaging bath salts in plastic, tin and glass containers. Instead, some of the most innovative beauty companies are opting for bath salt pouches, which are more user-friendly, eco-friendly and easy to transport compared to other packaging options.
